Entertainment shapes what we think of ourselves and other people. As the Geena Davis Institute puts it: “If she can see it, she can be it.” Filmmakers write about people and places they know – so their unconscious bias gets baked into the content and the casting of roles. With Hollywood being our home and the world’s largest entertainment exporter, our casting decisions can have far-reaching consequences. At Prodigium, we see it as our responsibility to represent the world the way it is, and encourage fellow producers to do the same. We also work similarly in our hiring practices behind the camera.
Why Representation Matters
2017 Executive Overview
Movies & TV
For every 1 female speaking role, there are 2 male speaking roles – far from 50:50.
Race & Ethnicity
times less Latinos
White people are 10% over-represented while Latino people are 3x under-represented compared to the U.S. population.
Disability on screen is 10x under-represented when compared to the real world.
One in five US-Americans has a disability.
Source: CDC.gov (2014)
There are more than 1 Billion people with disability.
Source: WHO.int (2011)
229 out of 11,194 Movie & TV characters were LGBTQ+. That’s half of the U.S. average.
About 10 Million U.S. Americans identify as LGBTQ+.
Source: Gallup Report (2016)