Rather than just relying on dazzling visuals, we like to do the research and build strategy for our clients that is informed through data – so when a project is released, it has the intended effect.
Market Research
We begin our process by X-raying the market you’re engaged with, and the competition you have. This is very similar in the for-profit and non-profit space. Our research can go very deep, all the way into competitor matrices, feature analysis and demographic/reputation research. While this all might sound a bit dry, it’s essential for us to make outstanding videos that have real-world effects and a positive ROI.
Positioning Your Purpose to Work for You
Purpose-driven organizations are, in our experience, often not aware how powerful their purpose can be for marketing. We want to ensure that you are proactively and authentically pursuing that purpose, and then help you frame your mission in a way that becomes appetizing for consumers and stakeholders. There’s no reason to hide the great things you’re doing for the world! Our job then becomes marketing your mission to eclipse competitors without a deeper purpose. We don’t do this in a dry way, but rater help you utilize purpose as an attractive springboard.
Impact Strategy
Fact-Based Creative
We believe that the best projects have a fact-based creative. That means, we do the research and legwork to understand the audience and their lives, before we turn facts into feelings and create projects that have an impact. All prior steps feed into this one – so our creative box is custom-tailored to the things that we know will work for your brand.
Turn facts into feelings
Working with Us
We bring something unique to the table for each campaign.
The Impact Story Lab
Prodigium established a month-long, free workshop for hand-picked nonprofits to come together as a cohort and learn purpose-driven storytelling for their organizations. Participants learned:
- The basic components of a powerful story
- Being able to identify what their unique proposition is
- The skill to discover their own story, and making it more dynamic and emotional
- Building your roadmap for making your impact video
- Gain valuable insights and feedback from peer organizations in the lab
