Adam has been working in online marketing for 13 years and has enjoyed it very much, despite not knowing exactly what he wanted to be growing up.
Asked at every school jobs fair in the UK what he wanted to be and providing the same answer ‘I don’t want to work’, he eventually accepted that he would have to get one. After university, he fell into a social media role, back in 2008. Facebook was in its infancy, and this is where he cut his teeth: managing 40 Facebook pages daily for a startup called 90min.com who had $50 million in venture capital (ended up with $500 million). He learned about managing pages, playing with audiences to gain maximum engagement & exposure, and figured out how to run ads effectively. He loved it, creating communities of like-minded people. Helping them in turn share their experience with the page and each other made him feel great, and this is when he knew this is what he wanted to do with himself.
He started running more ads on Facebook in 2009 and hasn’t stopped since. He spent millions on ads throughout his career, and generated a multiple in ROI. He is a walking marketing strategy playbook, has tried and tested every marketing objective, from niche platform to omni channel. Adam enjoys being able to provide valuable strategic direction based on clients goals; most recently, he generated $2,800,000 in ROI from an ad spend of $200,000. Adam met the Prodigium team in Peru back in 2019, where he is currently located – and we’re excited to have him on the team.