Why is social impact important for business?
Social Impact through Entertainment (SIE)
Prodigium Pictures has been providing video production services for businesses since 2011. We love creating videos for people. And we believe we can best serve others and help businesses grow through its craft. In 2014, we started to call what we do a “social impact through entertainment a.k.a. SIE” with our belief that media have a lot of power to change people’s behaviours. And we hope to create more critical thinkers through our videos so people can actively make better decisions in everyday life.
Social Impact is a successful business model.
Social Impact is important not only for people but for companies if they want to grow their businesses since there is a rising trend for companies to have a greater sense of social responsibility, whether it’s to their employees, the environment, or the general welfare of society. In 2018, more than half of employees were not engaged with their works (the rate goes higher for millenniums and gen zers) according to Gallup Statistics. However, work for Good states that 93% of people who work for nonprofits feel engaged. And 77% of people are satisfied with their work in nonprofits. That doesn’t necessarily mean you have to work for nonprofits, but it does show through statistics. Simon Sinek, whose TED talks has been one of the most successful ones, mentioned in his TED talks that “Profit isn’t a purpose. It’s a result. To have purpose means the things we do are of real value to others.” 85% of purpose-led companies have had positive growth whereas 42% non-purpose led companies decreased in their revenue according to the research done by Purpose At Work 2016 Global Report done by LinkedIn and Imperative.
In a 2017 report, Cone Communications found that 94% of Gen Zers believe companies should be addressing social and environmental issues. A further 89% indicated they would rather buy from a company supporting social and environmental issues over one that does not. Today it is apparent that corporations that are more ethically and environmentally conscious have been blooming.
We are a leading production company in SIE
Here is an interesting data according to the Purpose at Work 2016 Global Report. Even though media has so much power to impact people, less than half of people who work in media and entertainment are purpose-oriented, which means these productions do not have an articulated mission to make the world a better place through their arts. Prodigium Pictures has been putting a lot of effort in going out to meet people to talk about the importance of making a video to show that purpose-valued message to their customers so they can succeed in their field.
Being able to provide solutions for the problems of 21st century is a business model we strive towards and we hope to continue supporting by broadcasting what you do with purpose and by creating marketing videos that can engage your employees and inspire your customers.
For more information about other leading companies in Social Impact Entertainment community, please visit our “The Cinema of Change Ecosystem” which you can find the link here.