In these days, we are often hired to produce corporate videos for less than 2 minutes because people find it hard to continue watching it otherwise. So we try to put as much information as necessary in the video to tell their story. But when you want to make visually explain a lot of information in real life, it can sometime be expensive.
Animation is the most cost efficient way to tell your company’s vision.
When we use real actors and crews, shooting many different scenes comes with a cost. Because of the location moves, the number of people involved in the project, and equipment necessary to achieve the quality, it puts some client on some financial pressure. Although it is very effective to show the company’s brand strength by making a video that is only possible to achieve with a decent budget, we also believe that animation can be one solution to make a quality video that is well integrated with the brand identity while keeping the budget very efficient.
In a case of Rococo animation, we had two-step quality approvals. We will get our client to approve our graphics once they are designed so that we do not have to undo and create a new design after we animate them. And we will ask the same client for the final approval for the delivered animation. This way we can make sure there would not be any major changes needed much later in the process.