In these days, we are often hired to produce corporate videos for less than 2 minutes because people find it hard to continue watching it otherwise. So we try to put as much information as necessary in the video to tell their story. But when you want to make visually explain a lot of information in real life, it can sometime be expensive.
Animation is the most cost efficient way to tell your company’s vision.
Rococo needed two kinds of videos – one with real humans that would allow the audience to identify with others and how the product would be used. The second video was going to be more conceptual, showing the systems-level and client-side effects of the new software Rococo was introducing.
In this case, we utilized a two-step quality approval process. In the first stage, the client approved the design of graphics and overall colors – which was a quick and efficient way to land the overall look. Once this stage was fully signed off, we went into animation and set our designs in motion. Since we worked out of different time zones, this strict division of stages allowed for an efficient feedback cycle, and the project was delivered on schedule.