Entertainment shapes what we think of ourselves and other people. As the Geena Davis Institute puts it: “If she can see it, she can be it.” Filmmakers write about people and places they know – so their unconscious bias gets baked into the content and the casting of roles. With Hollywood being our home and the world’s largest entertainment exporter, our casting decisions can have far-reaching consequences.
At Prodigium, we see it as our responsibility to represent the world the way it is, and encourage fellow producers to do the same. We also work similarly in our hiring practices behind the camera.