Cause Marketing & Storytelling Guide- Prodigium Pictures

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The definitive, free guide on CSR (Corporate Social Responsibility) and authentic storytelling

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Cause Marketing and authentic storytelling

Storytelling helps people learn more effectively. This guide outlines how companies can use CSR communication and storytelling as a framework for increasing brand loyalty, employee morale, investor interest, positive public opinion, and most of all, their social and environmental impact.

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This guide is perfect for:

Business leaders, CSR and DE&I professionals

Content creators & storytellers

Marketers

Old CSR communication methods no longer cut it

Most companies showcase their CSR efforts through lengthy data reports and long-form articles that experience low readership. If you want to actively engage with your audience and spread the word about your effective CSR campaigns, you need to bring your communication methods into the 21st century. Video storytelling is a high-impact method to reach large audiences and turn hard-to-grasp charts into evidence with high stakeholder uptake.

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Old CSR communication methods no longer cut it

Storytelling can

inspire real-

world change.

Our guide gives

you the tools

and strategies

to help make

that happen.

Storytelling can inspire

real-world change. Our

guide gives you the

tools and strategies to

help make that happen.

Storytelling can inspire

real-world change. Our

guide gives you the tools

and strategies to help make

that happen.

An overview of the guide

We start with the basics of cause marketing and authentic storytelling, then we delve deeper into industry-specific knowledge for different professional groups. The guide also features guest articles from SBCC expert Susan Krenn and Social Impact Entertainment financing experts Will Nix and Rick Davis, as well as over 20 cause marketing case studies.

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1. Introduction to Cause Marketing

3. Guest Articles

2. Job-Title-specific Section

4. Case Studies

Creating a common storytelling lens

This guide identifies key metrics that marketers and storytellers  can use to evaluate their social and environmental impact.

Perspective Quadrant

The Perspective Quadrant was created by DocSociety (a documentary filmmaking org) to help storytellers hone the messaging of their content based on the issues and topics they plan on addressing.

Reveal

Spotlight

Investigate

Humanize

The Three Theaters Model

A model that divides CSR initiatives into 3 “theaters”of impact: Equity and Charity (ex. donations), Symbiotic Programs (ex. ethical supply chain efforts), and Transformative Programs (ex. company-led programs that directly benefit local communities).

ESG

ESG is a set of tangible and objective metrics that corporations can use to evaluate themselves, and that consumers and investors can use to measure a company’s impacts.

More than 20 case studies of great cause marketing

We analyzed over 20 well-known cause marketing case studies and created one-page breakdowns for each case study.

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The Authors

Cause Marketing & Storytelling was co-authored by Hiroki Kamada, Co-Founder of Prodigium, Frank Connelly, Head of Corporate Social Responsibility (CSR) at SIE Society, and Elyza Halpern, Marketing Director at Prodigium. Prodigium is also proud to be one of the founding members of the Social Impact Entertainment (SIE) Society, a global alliance dedicated to using entertainment to create positive change in the world.

Cause Marketing & Storytelling was co-authored by Hiroki Kamada, Co-Founder of Prodigium, Frank Connelly, Head of Corporate Social Responsibility (CSR) at SIE Society, and Elyza Halpern, Marketing Director at Prodigium. Prodigium is also proud to be one of the founding members of the Social Impact Entertainment (SIE) Society, a global alliance dedicated to using entertainment to create positive change in the world.

You will receive updated versions of the guide with additional case studies if you sign up for a free SIE Society membership. Just download the guide and you will be invited to become an SIE Society member.

Download the CSR Guide

Get your free Cause Marketing & Storytelling playbook now!