As a multi-hyphenate in the field, his directorial work is strongly informed by his decade-long background as a visual and CGI artist, cinematographer and producer.

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When working with clients, Tobias focuses much of his efforts to understand what makes the products of his clients so useful and important to consumers, and uses this knowledge to inform his creative approach to any given commercial work.

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Being intimately involved in market research allows him to speak confidently on what the best creative approaches for a given project are - and he deeply enjoys when that work pays off through impact at scale, such as with his directing work for our client ava Ava that resulted in 30,000 downloads of the app in 3 days.