Ava has pioneered the speech-to-text space for deaf, Deaf and hard-of-hearing people. With its captioning tool “Scribe” that was launched during the pandemic, Ava basically made it possible to have subtitles for life – anywhere, anytime. We created a campaign of animated videos that could be used in the app store, on social media and beyond – while always keeping in mind that the audience might have a hearing impairment, and that the visuals had to stand on their own.