EPSON – known as Seiko Epson Corporation in Japan – builds innovative technology into each of its latest products; innovations that benefit both people and planet. EcoTank is a series of printers that are environmentally more friendly and more efficient. Inspired by the thinking outside of the box that went into the printer’s design, we came up with a creative that would have been impossible in live action: 3D animation was the vehicle of choice.
The key to this project was good team building. Artists worked day and night on the animation, with creative directors in the U.S. and Europe, so we created a well-oiled system for communication channel and feedback that allowed this video to be made across 3 continents in parallel.
