Poseidon produces high-quality bikes in Southern California – providing the perfect road bike to cycling enthusiasts. Its invisible welds are part of the love for details that defines the Poseidon aesthetic.
Prodigium created a unique product presentation for the Poseidon bike, showing perspectives that are usually not seen in the cycling community.
I love how they showcased our Poseidon bike in a novel way, disruptive to our competitive landscape and grabbing the attention of customers.
We worked closely with the Poseidon brand to re-launch their lightweight, high-end bicycles, aimed at young adults – hence the choices of film burns, weightlessness, water in mid-air and music.
For Poseidon’s landing page, we also created a 30 second version.
© 2022 — Prodigium Pictures, LLC
