SLUSH is one of the most renowned start-up conferences in the world. Originally held in Helsinki, Finland, the SLUSH team expanded to Japan; Slush Tokyo. With 6,000 attendees in 2018, it became the largest start-up conferences in Japan.
We worked hand-in-hand with the team of SLUSH Tokyo to determine what kind of video would be most useful for their 2019 conference. After going through multiple scenarios, we landed on a volunteer recruitment video, and filmed it on location in Japan.
SLUSH usually creates a single, exciting trailer for the next year’s event. We approached SLUSH with the idea of doing additional video content, primarily to attract new volunteers.
With multiple iterations from the initial concept, we realized that Slush Tokyo needed a video to not only attract, but represent their fans. The event is almost entirely run by enthusiastic volunteers who are willing to support the world of Start-up and to support new innovations.
We discovered that there was no representation of the people running the enormous event, so we created a video celebrating these volunteers. It doubles as a call for action for engaging new volunteers for Slush Tokyo 2019.
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