The entertainment payroll industry has lacked innovation for a long time and is generally dominated by an oligopoly. ExtremeReach is looking to change that, and has made tremendous headway as a tech-first disruptor. Now, people in the entertainment industry needed to know – and that’s where we came in.
With nearly 3 months of market research and using our Impact Strategy approach, we fielded qualitative feedback from industry pros, analyzed the competitive landscape, and used this large amount of research to build our creative animation concept. And yes, it includes a robot dinosaur.