We Specialize in Creating Actionable Change for Our Clients:
All information that a person consumes shapes their image of the world. Prodigium co-founder Tobias wrote his Berkeley thesis paper on “The Persuasive Impact of Narrative Motion Pictures on Individual and Society“. Moving images are probably the most influential medium of all. Whether they come in the shape of commercials, music videos, fictional feature films or documentaries – they can all be Social Impact Entertainment (SIE). At Prodigium, we are aware of this power and harness it for the benefit of our clients and collaborators. With great power must come great responsibility – and we advise our clients on how to impact their audiences in an ethical manner. A great deal of consideration goes into what life our projects have once they leave our desks.
The goal of our films is to foster critical thought through high-quality entertainment.
Since 2004, we learned various aspects of visual storytelling such as cinematography, editing, script writing, graphic design, and color grading, we can use every tool made available to us to tell story in a way that is going to connect with audiences in an emotional level. Purpose is nothing without an empathy and we make sure to deliver message authentically. We use filmmaking techniques creatively to design the quality of look and feel of each video that is just right for each purpose.
It is great to share with you that we released our first feature film we produced called Strive (2019) with all the accumulated skill set of each producers at Prodigium Pictures to tell a story that is important to us.
The U.S. film industry is male-dominated. We support gender equality in film: Each Prodigium project has a hiring policy that ensures a 50-50 male-female balance behind the scenes. Whenever possible, we also try to bring a representative balance into casting and character choices. At Prodigium, we educate ourselves and our leadership team on unconscious bias. Our goal as a company is to employ people in a manner that mirrors the Los Angeles population in gender, ethnicity and sexual orientation – and provide an equal playing field for the best people of all colors and genders available in town.
After years of working in the media industry, we know that there is a room for improvement when it comes to sustainability. We began to measure our environmental impact and hire a Sustainability Coordinator who can ensure the environmental efficiency of our film sets. We’re in the process of becoming a certified B-Corp to double down on our commitment to actively reduce our environmental footprint.
Sustainability is accelerated by our embracing of technical innovations like high-efficiency LED lighting replacing tungsten fixtures on set. We continue to equip ourselves with more efficient production solutions – both in software and hardware – at every step of our workflow. The end result is increased productivity, less waste, and more resources being made available for the actual creative and client satisfaction.
Data Transparency of Our Impact
We walk the talk since 2011.
After years of research in Social Impact Entertainment (SIE), together with industry’s top leaders, we started SIE Society and connected with hundreds of like-minded groups to learn their researches around the media industry. Today we stand on the shoulder of these research giants to bring fact-driven creative to your cause marketing and CSR.