How to use your video once it’s made
Showcase your video whenever you can.
We make videos to help grow business and I love to contribute by sharing my experiences how videos we made helped our clients in the past. By reading this article, I hope you will be able to have some insights into the way you can utilize videos if you have one.
First of all, once you make videos, you should use maximize it’s value. . Whenever you see benefits displaying or showcasing your video, I suggest you play the video. Your work does not end when you upload the video to your You-Tube channel, but it’s only the beginning.
Here are some examples in which you can use the videos.
No matter what you sell (software, services, and/or products), if you want more exposure for your business, you can participate in exhibitions at convention centers regarding your industry. When you set up a booth, you will notice how many brands have their original videos displaying at their booth. When you have a video, your booth can attract more people. isitors will watch your video to learn more about your business. And you can ask them if they have questions after they watch the video. At exhibitions, visitors include journalists from different platforms. It increases your chance of being interviewed if you have videos, which is the second example how you can use your video.
You can be approached by journalists from acclaimed web magazines if you are at exhibitions, which is one of the benefits of attending these events by spending thousands of dollars. You will be able to have news feed to inform your customers updates of different exhibitions with articles written by the journalists. Like I said above, if you have a video, the likelihood of the press coverage can be improved at the events.
You can also send your press releases to multiple journalists as well. These platforms are always looking for newsworthy subject to impress their readersIt is a mutual benefit for your business and the journalists. And the more you can provide to them, the better it is for the journalists to review and tell you they can write up an article for you.
When your business has new announcements like launching new services or product line ups and/or updates in existing ones, it is your chance to send that to journalists with press release. When they have press releases, you can benefit from having a video to add to the press release for the journalists to attach at the end of their articles.
It’s also is a great idea for you to have two versions of your video. One with title overlays and one without it. Title overlays are the texts and subtitles that overlap the images of your video. Usually the video editor adds these extra informations to the video. But you should have a clean version of your video for your press-kit as well. Why? Sometimes these online platform have their video editors, and they ask you to provide video materials, which then can be re-edited with their logos at the end of the video. For these platform to have their exposures, they want to add their logo to the video, and to do that, they need to re-edit the video to make one of their own. In these instances, the platform’s editor would love it if the video provided is “clean”. As a video production company, we will be certainly able to help you with both materials to cater to your need.
Announcement / Updates of your business
It is also a great idea to make videos for these announcement because it is definitely more engaging and video content is a cross-platform materials which you can use in You-Tube, Facebook, Instagram and so on. Web Magazines are also not an exception these days as more people would appreciate it if the article is followed by video content to support its subject.
If your product is equipped with new features, it can appeal to your existing or new customers. If you launch new services, you should have a video release to make an announcement through your e-mail subscriptions.
Pitching / Presentation
Sometimes you may need to speak to your existing or possible investors to discuss their further interest in investing into your business. They can be private investors, venture capitalists, and or pitching competitions for grants. In a circumstances like this, you can open your pitch with the video. There are a couple benefits for that. One is that you can impress your investors and judges with stunning visuals and music featuring your business which you cannot do otherwise without a video. It’d be so much better than a slide presentation because your investors will be completely immersed with the video and you can 100% grab their attention for you to start selling it. The second benefit is mainly for you or the person who is going to speak in front of investors. You will be completely confident by the time the video ends. The video will give you an assurance that all these months you spent for was something you can be really proud of.
Another thing for early Start-Ups to consider is crowdfunding. If you approach private investors, venture capitals and incubators, and you are now hoping to directly sell your product to customers, crowdfunding platform is a good thing to tap into. You will be then able to access to an additional fund for your product that is still in development with the future shipping date. This will help you for many reasons to determine the size of the market and what these customers want you to address fixing before you deliver the product. But to have a successful launch, crowdfunding video is an essential. Now this crowdfunding video can be the same video you can use for all the above. I see my client have done it and done it successfully.
Case Study – mui Lab
One of the great examples is mui lab, which is a Japanese Start-Up based in Kyoto. We delivered multiple video formats for them, which include crowdfunding video (with/ without founder’s interviews), Instagram short version from the long video, and the clean video for press release. They use a long video with interview for crowdfunding because the fandom of Kickstarter community often support a project when they can resonate with the founder’s vision and passion. Mui Lab uses the long video without the founder’s interview for the investor’s pitch and pitch competition. They did not need an interview segment because the founder himself is there to speak with his words. For the Instagram video (also used for Facebook), we added text animation with motion graphics. Because Instagram can allow up to 1 min of video content on their platform, we needed to shorten the video. Also at the same time, the shorter video length is a great strength when it comes to appeal to people with shorter attention span. With that in mind, we made sure we could also communicate with the audiences without being entirely audible. Sometimes Facebook and Instagram play videos without audio since people do not like watching with sound feature on. Hence we also need to cater to the need of being able to understand what the core value of the business service without using narration, sound effect, or music. And lastly, Mui Lab sends to platforms or sometimes was asked to provide a clean video so that these platforms can re-use the video we made to fit to their format. Mui Lab was able to receive a splash of media coverage and the media excitement continues as we feed the same video content. At CES in 2019, Mui Lab was also selected as one of The Best of Kickstarters of 2018. We are very proud and glad to see the continuing success.