When a company grows, it is very important that their corporate mission is carefully re-evaluated and improved. Aucfan was no exception. They experienced a rapid growth in sales in the last 10 years and the CEO now wanted to communicate their new corporate mission. Prodigium was hired to make an animation to help them spread their vision with all of their stakeholders.
Aucfan corporation animation
Evolution from a few key words to a full minute animation
When we were approached, the original concept of this video was a lot simpler. We were given a few keywords such as Re, Re-infra Company, Collective Impact, and Foresight and Insight. They worked as pillars supporting the vision of Aucfan. So when we started writing our voiceover script, we needed to give a proper context and clarified the meaning of each word so they became really meaningful to its audiences as they watched it.
Aucfan’s corporate mission was to use their large customer network and their artificial intelligence to find undervalued products, resell them to interested buyers so they could reduce new material wastes and reconstruct a new definition of abundance. We knew the video would need to satisfy stakeholders in both conceptual level and financial level. So we started the video by raising a global environmental problem of material waste as a secret business opportunity, which we believe was true. This will inspire stakeholders of different levels to engage with the video because it will satisfy them financially but at the same time ethically. The rest of the animation was to support this opening statement with their unique sales values so the video became tailored to Aucfan.
Creative challenges of animation project
When we make animation project, at least 3 artists are involved. They are an animation director, illustrator or designer, and animator. Each of them should be on the same page creatively so they can get all the nuances right. When we did Aucfan animation, the way each title interact with environment within the frame was so essential to communicate the right message, we were committed to get the storyboard right.
The deadline was tight but we made sure everything was clear on the storyboard before we started creating illustration assets to animate. By doing so, we could creatively make sure the animation process will be precise and there would not be any guessing game.