Ava has pioneered the speech-to-text space for deaf, Deaf and hard-of-hearing people. With its new captioning tool “Scribe” that was launched during the pandemic, Ava basically made it possible to have subtitles for life – anywhere, anytime. We created a campaign of animated videos that could be used in the app store, on social media and beyond – while always keeping in mind that the audience might have a hearing impairment, and that the visuals had to stand on their own.
Revolutionary Captions with Ava, Animated
Delivering the animation with a range of use cases
Kakaxi can offer solutions to a wide range of industry from agriculture to monitoring environment. To make the video accessible to wider audiences, we wanted to include a few use cases from their customers to give its prospective customers much better idea of what it could do. So the client and the creative team worked on selecting successful case studies and implement them as a part of our script.
Also since Kakaxi was a multi-faceted solution, we needed to make sure we could communicate that it is AI powered platform that is connected with a Kakaxi device installed in the remote field. The key to success here was a selection of words to give audiences the right context. The voice over script had a multiple round of revisions before finalized and we settled with the current version.