EPSON Event Opener

Opening EPSON’s Global Events with Video

EPSON has been raising the bar for printers, for decades. They decided to take that heritage of innovation into yet another sector: projection technology. Epson strives to connect people and communities all around the world – and make it a better place with its products.

This video was produced to be a world-wide opening teaser for Epson’s events with their partners around the globe. The video tells the story of Epson’s history and innovation. showing us how the company began with a crystal and to show how their innovation can be found all around us from fashion industry to community events.

Details

Category: Event Opener
Client: Seiko Epson Corporationn
Country: USA / Japan
Runtime: 1:02 minutes
Date: 2020

Learn About Epson USA

From an idea to production, we keep the concept consistent.

We needed to balance “where Epson has been” and “where Epson is heading”. The visual element of a crystal was the perfect tool – it embodied Epson’s heritage and could reflect its future. The idea of encapsulated memories inside the crystal came to us mid-project. Originally the cosmos of flying particle with ink pigments as motif was introduced as a tool to bring us back to the crystal where the flashback began. Once we entered the live action sequence, everything was sewed together to tell one large concept of the story. With the help of typeface motion graphic, it symbolically deployed string animation as if everything is interwoven together. The outro was designed to show that now the world is heading to the future. This ends the video with big bang so that an event can introduce the key note smoothly.

Status

Complete

Quick breakdown of the project VFX

When we start this project, we have collected multiple images of crystals and the world we wanted to build so we can communicate with the client as well VFX team. We then took the mood-board into handful drawings that is a lot closer to the concept of this animation intro. Something incredible happens when we have done our prep right. With the right mood-board and storyboard, now the entire team can work uniformly without communication errors. That is absolutely vital when it comes to 3D CGI work. Every step of its way to completion is very time intensive and complex, so we do not want to later find something that was not intended which put the gear completely the other way round. Prodigium Pictures is a big fun of sketching out the scenario in the most challenging part of the project and the end result will be satisfying.

Opening EPSON’s Global Events with Video

Details

From an idea to production, we keep the concept consistent.

Quick breakdown of the project VFX

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